Welcome!

Affiliates Program

Eligibility and Enrollment

To become an Affiliate, fill out the form below.

We will review your Site(s), and will notify you of your acceptance into the Affiliate Program. If you are accepted, you’ll be automatically set up with your User ID (your email), your Affiliate Code (you can select this), and Affiliate Dashboard to track sales and commissions. That’s it!

The commission is structured so that an Affiliate’s commission rate rises as sales volume rises, entitling Affiliates to earn “Ambassador Commission rates.”

In addition, Tiered Commission structures are also applied for Affiliates, allowing Affiliates (“Parent Affiliates”) to earn additional commissions from sales made by their Sub-Affiliates. Sub-Affiliates are anyone who becomes an Affiliate after using a Parent Affiliate’s Code or Parent Affiliate’s Link to make their first purchase. Sub-Affiliates are automatically assigned to the Parent Affiliate, Sub-Affiliate sales are automatically tracked, and Tiered Commissions are automatically applied to the Parent Affiliate’s dashboard. As of November 2023, base commission rates begin at 30% and tiered commission rates begin at 30%. This means that Affiliates will earn 9% of all sales made by their Sub-Affiliates. The Tiered Commissions earned by Affiliates do not diminish the commissions earned by their Sub-Affiliates.

Pality Affiliate Participation Agreement (“Agreement”)

This Agreement includes Program Participation Requirements and Terms and Conditions; the Affiliates Program Commission Income Statement; the Affiliates Program Commission Appendix; the Affiliates Program Products Statement; the Affiliates Program Trademark Guidelines; and the Affiliates Program IP License; collectively the “Program Documents.”

1. Enrollment and Eligibility

To begin the enrollment process, you must submit a complete and accurate Affiliate Program application in the list provided on the application. You must identify all of your social media Site(s) (“your Sites”) and websites in your application, including mobile applications (“Apps”). Your Sites must contain original content and be publicly available via the website address provided in the application.

We will evaluate your application and notify you of its acceptance or rejection. You will be ineligible for inclusion in the Affiliate Program, and you cannot include any Special Links or Product Advertising Content on it, if any of your Sites are unsuitable. Unsuitable Sites include those that:

(a) promote or contain sexually explicit or obscene materials,

(b) promote violence or contain violent materials or promote, endorse or incite potentially dangerous or harmful acts,

(c) promote or contain false, deceptive, libelous or defamatory materials,

(d) promote or contain materials or activity that is hateful, harassing, harmful, invasive of another’s privacy, abusive, or discriminatory (including on the basis of race, color, sex, religion, nationality, disability, sexual orientation, or age),

(e) promote or undertake illegal activities,

(f) promote political viewpoints,

(f) are directed toward children or knowingly collect, use, or disclose personal information from children under 13 years of age or other applicable age threshold (as defined by applicable laws and regulations); or violate any applicable laws, ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority related to child protection.

(g) include any trademark of Pality or its affiliates, or a variant or misspelling of a trademark of Pality or its affiliates in any domain name, subdomain name, in any “tag” or Affiliate Code, or in any username, group name, or other identifier on any social networking site (see a non-exhaustive list of our trademarks listed in Program Affiliates Trademark Guidelines section of the Agreement);

(h) otherwise violate any intellectual property rights.

Pality will determine suitability of at our sole discretion.

You will ensure that the information in your Affiliates Program application and information otherwise associated with your account on the Affiliates Site, including your email address, other contact information, and identification of your Site, is at all times complete, accurate, and up-to-date.

We may send notifications (if any), approvals (if any), and other communications relating to the Affiliates Program and the Agreement to the email address then-currently associated with your Program account. You will be deemed to have received all notifications, approvals, and other communications sent to that email address, even if the email address associated with your account is no longer current.

If you are a non-US person participating in the Affiliates Program, you agree that unless you have otherwise notified us in your tax information you will perform all services under the Agreement outside the United States.

The Affiliates Program is free to join, and we provide resources on the Affiliates Site to help Affiliates succeed with the program. We have never authorized any business to provide paid set-up or consulting services to our Affiliates, so please be wary if any business like that (even one attempting to appropriate the Pality name) reaches out to offer you services in exchange for a fee.

2. Links on Your Site

(a) Special Links

After you have applied to the Affiliates Program, you are permitted to display Special Links on your Site. Special Links enable accurate tracking, reporting, and accrual of commission income.

Special Links must use the Affiliates Code we have assigned to you.

(b) General Requirements Applicable to All Special Links

Special Links may be created by you or made available to you by us. If we inform you that your Site does not qualify to use certain types of links, you must cease displaying those types of links on your Site. You are solely responsible for the content, style, and placement of each link that you place on your Site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of our customers from your Site. You must not encourage customers to bookmark your Special Links. All Special Links must be accessed directly from your Site. For example, you must include your Affiliate Code or “tag” as a parameter in the URL of each link you place on your Site to a Pality Site.

You may not dynamically assign sub-tags to users as they arrive on your Site for purposes of monitoring such users’ behavior.

You may add or delete Products (and related Special Links) from your Site at any time without our approval. Special Links must link to Products (as defined in the Products Statement).

You must remove from your Site any links and related references to limited time promotions as soon as that promotion on the relevant Pality Site ends.

You must not make inaccurate, overbroad, deceptive or otherwise misleading claims about any Product, a Pality Site, or any of our policies, promotions, or prices.

Product prices and availability may vary from time to time. Because prices for and availability of Products that you have listed on your Site may change, we will notify you by email that our prices have changed and you may update your Site or you may include a link to our pricing pages on the TownScoreReport.com or other Pality site.

Because there is no comparable product to TownScore Report or StateScore Report you may not compare these reports to any non-Pality products.

You must not post any Special Links on Pality or link to any page on your Site from Pality specifically to promote your Special Links.

3. Responsibility for Your Site

You will be solely responsible for your Site, including its development, operation, and maintenance and all materials that appear on or within it. For example, you will be solely responsible for:

(a) The technical operation of your Site and all related equipment,

(b) Displaying Special Links and Program Content on your Site in compliance with this Affilitate Terms and Conditions Agreement, all applicable laws, ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority, including those related to disclosures (for example, if applicable, the U.S. FTC Guides Concerning the Use of Endorsement and Testimonials in Advertising) and electronic marketing, data protection and privacy (for example, if applicable, the Directive 2002/58/EC (Privacy and Electronic Communications Directive), and the General Data Protection Regulation (GDPR) (EU) 2016/679), and any agreement between you and any other person or entity (including any restrictions or requirements placed on you by any person or entity that hosts your Site),

(c) Creating and posting, and ensuring the accuracy, completeness, and appropriateness of, materials posted on your Site (including all Product descriptions and other Product-related materials and any information you include within or associate with Special Links),

(d) Using the Program Content, your Site, and the materials on or within your Site in a manner that does not infringe, violate, or misappropriate any of our rights or those of any other person or entity including copyrights, trademarks (“Pality Marks”), privacy, publicity, or other intellectual property or proprietary rights.

(e) Any use that you make of the Program Content, and the Pality Marks, whether or not permitted under this Affiliate Terms and Conditions Agreement.

4.  Promotional Limitations

You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with a Pality Site or the Affiliates Program, that are not expressly permitted under this Affiliate Terms and Conditions Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any TownScore Report or Pality Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, private messages on social media networks, or attachment to email, or other document, or any oral solicitation).

5.  Distribution of Special Links Through Software and Devices 

You will not use any Program Content or Special Link, or otherwise link to a Pality Site, on or in connection with: (a) any client-side software application (e.g., a browser plug-in, helper object, toolbar, extension, component, or any other application executable or installable by an end user) on any device, including computers, mobile phones, tablets, or other handheld devices; or (b) any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).

6.  Content on your Site

You will be solely responsible for the content on your Site and ensure:

(a) You will not add to, delete from, or otherwise alter any Program Content in any way, including by adding additional information, except that you may resize Program Content consisting of a graphic image in a manner that maintains the original proportions of the image or truncate Program Content consisting of text in a manner that does not materially alter the meaning of the text or cause the text to become factually incorrect, or misleading. Some types of links that we may make available to you may contain a link to an informational page on a Pality Site that is not formatted as a Special Link; without limiting the generality of the foregoing, you will not remove, obscure, or alter, or make invisible, illegible, or indecipherable to visitors of your Site, any “Privacy Information” link.

(b) You will not sell, resell, redistribute, sublicense, or transfer any Program Content or any application that uses, incorporates, or displays any Program Content, PA API, or Data Feeds. For example, you will not use, or enable, or facilitate the use of Program Content, such as a TownScore Report, StateScore Report, or any other information made available on any of our sites within advertising outside of your Site or on or within any application, platform, site, or service (including social networking sites) that requires you to sublicense or otherwise give any rights in or to any Program Content to any other person or entity, nor will you create links formatted with your Affiliates tag for, or display such links on, a site that is not your Site.

(c) You will promptly remove from your Site and delete or otherwise destroy any Program Content that is no longer displayed on a Pality Site or that we notify you is no longer available for your use.

(d) You will not use any Program Content, including any name or likeness embodied in that Program Content, in a manner that implies a person’s or company’s endorsement or sponsorship of, or commercial tie-in or other association with, any product, service, party, or cause (including by placing unrelated third party materials in close proximity to Program Content).

(e) You will not (and you will not seek to) purchase, register or otherwise use any Pality Mark or variations or misspellings of any of those words (including but not limited to “Palidy, “Pallity”, “Palaty”, “Palady”, “Pallidy”,”Paleddy”, “TownScor”, “TouneScore”, “StateScor”, “StateSkor”, “TownSkor”) for use in any Search Engine. In addition to any other rights or remedies available to us, upon our request you will cause any Search Engine designated by us to exclude Proprietary Terms (defined below) from keywords used to display your advertising content in association with search results (e.g., request exclusion by negative keyword bidding), assuming the Search Engine offers such exclusion capabilities.

(f) You will not bid on or purchase keywords, search terms, or other identifiers, including the word “Pality,” TownScore,” “StateScore”, “TownAlpha”, “StateAlpha”, “TaxLookOut”, “TownCost”, “StateCost,” “WalletImpact,” “TownScore Report”, “StateScore Report”, “Town Report”, “State Report,” “How Good is My Town,” or “How Good is My State” or any other trademark of Pality or its affiliates (see the Affiliate Program Trademark Guidelines section in this Agreement for a non-exhaustive list) or variations or misspellings of any of these words  (“Proprietary Terms” or otherwise participate in keyword auctions on any Search Engine if the resulting paid search advertisement is a Prohibited Paid Search Placement (as defined in the Commission Income Statement). You may purchase paid search advertisements and submit links to Search Engines to appear in response to a general Internet search query or keyword (i.e., in natural, free, organic, or unpaid search results), so long as you comply with the Agreement and those paid or unpaid search results send users to your site and not directly, or indirectly via a Redirecting Link (as defined in the Commission Income Statement), to a Pality Site.

(g) You will not offer any person or entity any consideration, reward, or incentive (including any money, rebate, discount, points, donation to charity or other organization, or other benefit) for using Special Links. For example, you cannot implement any “rewards” or loyalty program that incentivizes persons or entities to visit a Pality Site via your Special Links.

(h) You will not intercept, record, redirect, read, interpret, or fill in the contents of any electronic form or other material submitted to us by any person or entity.

(i) You will not request, collect, obtain, store, cache, or otherwise use any account information used by our customers in connection with any Pality Site (including any usernames or passwords of Pality Site customers).

(j) You will not modify, redirect, suppress, or substitute the operation of any button, link, or other feature of a Pality Site.

(k) You will not make any orders or engage in other transactions of any kind on a Pality Site on behalf of any other person or entity, or authorize, assist, or encourage any other person or entity to do so.

(l) You will not take any action that could reasonably cause any customer confusion as to our relationship with you, or as to the site on which any functions or transactions (for example, search, browse, or order) are occurring.

(m) You will not include on your Site, display, or otherwise use Special Links or Program Content in connection with, any spyware, malware, virus, worm, Trojan horse, or other malicious or harmful code, or any software application not expressly and knowingly authorized by users prior to being downloaded or installed on their computer or other electronic device.

(n) You will not frame a Pality Site, or any part of it, within your Site, including by display within an integrated web browser (e.g., WebView) within a Mobile Application. However, displaying a Special Link on your Site in accordance with Section 2 of these Affiliate Terms and Conditions Agreement will not be a violation of this section.

(o) You will not post or serve any Special Links or other content promoting a Pality Site within any pop-up or pop-under windows, transitional page ads, or layer ads, except for pop-up windows in conjunction with your Site promoting Products closely associated with the materials on your Site.

(p) You will not include any Special Links in any content that you place on a Pality Site (for example, in connection with any advertising service available through a Pality Site or in a customer review, forum, Wish List, guide, or any other customer-generated context available on a Pality Site).

(q) You will not attempt to circumvent the Commission Income Statement or artificially increase your commission income. For example, you cannot cause any page of a Pality Site to open in a customer’s browser other than as a result of the customer clicking on a Special Link on your Site.

(r) You will not attempt to intercept or redirect (including via software installed on users’ computers) traffic from or on, or divert commission income from, any site that participates in the Affiliates Program.

(s) You will not artificially generate clicks or impressions on your Site or create Sessions on a Pality Site, whether by way of a robot or software program or otherwise.

(t) You will not display or otherwise use any of our customer reviews or star ratings, in part or in whole, on your Site unless you have obtained a link to that customer review or star rating from Pality directly.

(u) You will not cloak, hide, spoof, or otherwise obscure the URL of your Site containing Special Links (including by use of Redirecting Links) or the user agent of the application in which Program Content is displayed or used such that we cannot reasonably determine the site or application from which a customer clicks through such Special Link to a Pality Site.

(v) You will not use a link shortening service, button, hyperlink or other ad placement in a manner that makes it unclear that you are linking to a Pality Site.

(w) Upon our request, you will provide us with written certification that you have complied with the Affiliate Terms and Conditions Agreement. Any failure to provide the certification in accordance with our request will constitute a material breach of this Agreement.

(x) You will not display on your Site, or otherwise use, any Program Content to advertise or promote any products that are offered on any site that is not a Pality Site (e.g., products offered by other retailers). You will not display on your Site or otherwise use any data, images, text, or other information or content you may obtain from us that relates to Products that are not Pality Products.

Affiliates Program Commission Income Statement (“Commission Income Statement”)

1.  Qualifying Purchases and Qualifying Revenue

We will pay Base Commission Income described in Section 3 of this Commission Income Statement in connection with “Qualifying Purchases”, which (subject to the exclusions described in this Commission Income Statement) occur when:

(a) Special Link on your Site 

(i) a customer clicks through a Special Link on your Site to a Pality Site; and

(ii) during a single session, which is measured as beginning when a customer clicks through that Special Link and ending upon the customer placing an order for a Product within 24 hours from that click.

2.   Disqualified Purchases

Notwithstanding the foregoing, Qualifying Purchases are disqualified whenever they occur in connection with a violation of this Affiliates Program Commission Income Statement or any other terms, conditions, specifications, statements, and policies that we may issue from time to time that apply to the Affiliates Program, including the most up-to-date version of this Agreement.

Further, the following purchases that would otherwise be Qualified Purchases are disqualified and excluded from the Affiliates Program:

(a) any Product purchased after termination of your Agreement,

(b) any Product order where a cancellation, return, or refund has been initiated,

(c) any Product purchased by a customer who is referred to a Pality Site through any advertisement that you purchased through participation in bidding or auctions on keywords, search terms, or other identifiers that include the word “Pality” or any other Pality Mark (see a non-exhaustive list of our trademarks via the links below, or variations or misspellings of any of those words (including but not limited to “Palidy”, “Pallity”, “Palaty”, “Palady”, “Pallidy”,”Paleddy”, “TownScor”, “TouneScore”, “StateScor”, “StateSkor”, “TownSkor” (all, a “Prohibited Paid Search Placement”),

(d) any Product purchased by a customer who is referred to a Pality Site by a link that is generated or displayed on a search engine (including Google, Yahoo, Bing, or any other search portal, sponsored advertising service, or other search or referral service, or any site that participates in such search engine’s network) (a “Search Engine”),

(e) any Product purchased by a customer who is referred to a Pality Site by a link that sends users indirectly to a Pality Site via an intermediate site, without requiring the customer to click on a link or take some other affirmative action on that intermediate site (a “Redirecting Link”),

(f) any Product purchased by a customer, where such customer does not comply with the terms and conditions applicable to a Pality Site,

(g) any Product purchase that is not correctly tracked or reported because the links from your site to the relevant Pality Site are not properly formatted,

(h) any Product purchased through a Special Link in a Mobile Application that was not an Approved Mobile Application or where the Special Link in an Approved Mobile Application was not served by PA API (as defined below under the IP License) or other linking tools that we make available to you,

(i) any Product subject to a Special Commission (as defined in Section 4(a) of this Commission Income Statement, with the corresponding related Special Commission Income),

(j) any Product purchased as a subscription unless otherwise provided in the Agreement, and

(k) any pre-release or pre-order Product that is not available on a Product listing page.

3.  Base Commission Income

Subject to the limitations described in this Commission Income Statement and compliance with the Agreement, we will pay you Base Commission income described in the Affiliate Commission Appendix below (”Base Commission Income”). Commission Income is calculated as a percentage of Qualifying Revenue.

4.  Special Commission Income or Promotions

From time to time, we may run general special programs or promotions that may provide all or some Affiliates the opportunity to earn additional or alternative commission. For the avoidance of doubt (and notwithstanding any time period described in this section), Pality reserves the right to discontinue or modify all or part of any special program or promotion at any time. Unless stated otherwise, all such special programs or promotions (even those which do not involve purchases of Products) are subject to disqualifying exclusions substantially similar to those identified in Section 2 of this Commission Income Statement, and any restriction under the Program Documents applicable to a Product purchase will also apply on a substantially similar basis as restrictions for special programs or promotions.

The following Special Commission Income are currently available:

• Tiered Commission

A Tiered Commission provides you with the opportunity to earn additional commissions from purchases attributable to a “”Sub-Affiliate” also known as a “Downline” Affiliate. A “Downline” Affiliate is an Affiliate who clicked on your Affiliate link, or used your Affiliate Code, and purchased Pality product and then subsequently becomes an Affiliate. For example, you will earn Special Commission Income (“Tiered Commissions”) when (1) a customer, clicks through a Special Link on your Site to a Pality Site, or uses your Affiliate Code, and (2) during the resulting Session the customer completes a purchase for the first time, (3) the customer then becomes an Affiliate, which is your Sub-Affiliate, and (4) your “Sub-Affiliate” has Qualifying Revenue subject to the terms of the Agreement.

Pality will not pay Special Commission Income where a purchase has been disqualified due to a violation or other abuse (for example, registrations made using invalid email addresses, use of bots or automated software, and purchase events that do not result from Special Links on your Sites). Pality will determine in its sole discretion, in each case, whether an ineligible purchase has occurred or if there has been a violation or abuse.

Tiered Commissions occur automatically, so as an Affiliate, no separate registration is required on your part for a Sub-Affiliate. The Tiered Commission rate is specified in the Affiliate Commission Appendix below.

• Ambassador Commission 

If an Affiliate’s Qualified Revenue exceeds certain thresholds, the Commission rate will increase, which is the “Ambassador Commission” rate. The Ambassador Commission Schedule is in the Program Affiliate Commission Appendix below.

5.   Commission Income Limitations

From time to time, we may impose limits on Affiliates’ opportunity to earn Base Commission Income or Special Commission Income. For the avoidance of doubt (and notwithstanding any time period), Pality reserves the right to discontinue or modify all or part of any limitation at any time.

6. Commission Income Reporting and Payment

We will use commercially reasonable efforts to accurately and comprehensively track Qualifying Purchases for the purposes of our internal tracking, and creating and distributing to you our reports summarizing Base Commission Income and Special Commission Income earned by you during that month.

We will pay Base Commission Income and Special Commission Income in US dollars approximately 60 days following the end of each calendar month in which they were earned by the method described below.

Payments are made based on the payment method that you select on your Affiliate Dashboard. We utilize a 3^rd-party provider to handle all Commission payments to Affiliates, and we do not have access to nor retain any bank account information of Affiliates. We reserve the right to hold commission income until the total amount due to you reaches the minimum stated in the Payment Minimum and to deduct a processing fee charged by the 3^rd-party provider as stated in the Payment Minimum from each payment we send to you.

If you do not select or maintain valid information for a payment option, we may at our discretion pay you through another payment option or hold earned commission income until you make your selection or provide such information.

Payment Minimum: $100.00.  Processing fee: $3.00.

If at any time there has been no substantial activity on your account for at least 2 years, then we will have the right, with 7 days’ written notice to withhold the accrued commission income for your inactive account, up to a maximum closure withholding of an amount equal to the minimum amount listed in the Payment Minimum Chart for payment. Further, any unpaid accrued commission income in your account may be subject to escheatment under applicable law or become extinct by applicable statute of limitation.

Payments made to you, as reduced by all deductions or withholdings described in the Agreement, will constitute full payment and settlement to you of amounts payable under the Agreement.

If any excess payment has been made to you for any reason whatsoever, we reserve the right to adjust or offset the same against any subsequent commission income payable to you under the Agreement.

Affiliates Program Products Statement (“Products Statement”)

1. Products

Under the Affiliates Program, subject to the additions and exclusions described in this Products Statement, a “Product” is any physical or digital item sold on a Pality Site.

2. Services

No services other than Pality Services are currently included in Products at this time.

3. Excluded Products

Notwithstanding the above, the following items and services are currently excluded from the Products included in the Affiliates Program (“Excluded Products”):

(a) any product or service sold on a site linked to a Pality Site (for example, a product or service listed through our “Product Ads” program or sold on a site linked to from a banner ad, sponsored link, or other link displayed on a Pality Site),

Affiliates Program Mobile Application Policy (“Mobile Application Policy”)

If your Site includes a software application designed and intended for use on mobile phones, tablets, or other handheld devices (a “Mobile Application”), your Mobile Application:

(a) must be available in either the Google Play, Apple, or Pality app stores,

(b) must be free to download and all Pality links must be accessible without paying for access,

(c) must have original content,

(d) must not emulate Pality’s own shopping app functionality, and

(e) must not host or render Pality web pages in WebViews.

We will evaluate your application and notify you of its acceptance or rejection. A Mobile Application that is accepted will be an “Approved Mobile Application” for purposes of the Agreement.

Affiliates Program Trademark Guidelines (“Trademark Guidelines”)

These Guidelines apply to the use of the marks we may make available to you as part of Program Content (“Pality Marks”). Strict compliance with these Guidelines is required at all times, and any use of the Pality Marks in violation of these Guidelines will automatically terminate any license related to your use of the Pality Marks.

1. YOU ARE ALLOWED TO USE THE PALITY MARKS ONLY BY DISPLAY ON YOUR SITE WITH THE PURPOSE OF ADVERTISING AVAILABILITY OF PRODUCTS ON A PALITY SITE, WITH A CORRESPONDING SPECIAL LINK TO THAT SITE.
2. Your use of the Pality Marks must (i) comply with the most up-to-date version of these Guidelines; and (ii) comply with all Program Documents (as defined in the Commission Income Statement.
3. You may use the Pality Marks solely for the purpose specifically authorized under the Program Documents. You may not use or display the Marks (i) in any manner that implies sponsorship or endorsement by us; (ii) to disparage us, our products or services; (iii) in a way that may, at our discretion, diminish or otherwise damage our goodwill in the Pality Marks; or (iv) in offline material or email (e.g., in any printed material, mailing, SMS, MMS, attachment to email, or other document, or any oral solicitation).
4. We will supply an image or images of the Pality Marks for you to use. You may not alter any Pality Mark in any manner. For example, you cannot change the proportion, color, or font of any Pality Mark, or add or remove any elements from any Pality Mark.
5. Each Pality Mark must appear by itself, in its entirety, with reasonable spacing between each side of the Pality Mark and other visual, graphic, or textual elements. Under no circumstance can any Pality Mark be placed on any background that interferes with the readability or display of that Pality Mark.
6. All rights to the Pality Marks are our exclusive property, and all goodwill generated through your use of any Pality Mark will inure to our exclusive benefit. You will not take any action that conflicts with our rights in, or ownership of, any Pality Mark.
7. You cannot display or otherwise use any trademark of any third-party seller or vendor on a Pality Site in connection with any Special Link unless you have obtained from that seller or vendor specific written authorization to do so and provide us with a letter of the authorization.
8. You cannot use or apply to register any trademark that is confusingly similar to any Pality mark in any jurisdiction. You cannot use or apply to register any trademark, domain name, subdomain, username or app name that is confusingly similar to any Pality mark in any jurisdiction.

We reserve the right to modify these Trademark Guidelines and the approved Pality Marks, at any time and in our sole discretion, by posting a change notice or revised Trademark Guidelines or approved Pality Marks on the Affiliates Site.

We reserve the right to take appropriate action against any use without permission or any use that does not conform to these Guidelines, at any time and in our sole discretion.

Pality Marks include but are not limited to: Pality^R, TownScore^TM, StateScore^TM, TownAlpha^TM, StateAlpha^TM, WalletImpact^TM, TaxLookout^TM, TownCost^TM, and StateCost^TM.

Back to Top

Affiliates Program IP License (“License”)

This License governs your use of Program Content in connection with your participation in the Affiliates Program. By accepting the Agreement, or by accessing or using the Program Content, including any of Pality’s proprietary application programming interfaces and other tools that permit you to access and use certain types of data, images, text, and other information and content relating to Products (“Product Advertising Content”) which we may make available to you, including made available to you on your Affiliate Dashboard, you agree to be bound by this License.

1. Limited License to Program Content

Subject to the terms of the Agreement and solely for the limited purposes of participation in the Affiliates Program in strict compliance with the Agreement (including this License and the other Program Policies), we hereby grant you a limited, revocable, non-transferable, non-sublicensable, non-exclusive, royalty-free license to: (a) copy and display Program Content solely on your Site; (b) use only those of the Pality Marks (as defined in the Trademark Guidelines) we make available to you as part of the Program Content, solely on your Site and in accordance with the Trademark Guidelines, and (c) access and use PA API, Data Feeds, and Product Advertising Content solely in accordance with the Specifications and this License.

You will use Program Content solely in accordance with the terms of the Agreement and within the express scope of the license granted herein. Without limiting the foregoing, you will (a) use Program Content solely to send end users and sales to a Pality Site and will not link any Program Content to, or in conjunction with any Program Content, direct traffic to any page of a site other than a Pality Site (however, parts of your Site that are not closely associated with the Program Content may contain links to sites other than a Pality Site) and (b) link each use of the Program Content solely to the related Product detail page or other relevant page of a Pality Site and not to any other page.

PA API, Data Feeds, or Affiliate dashboard Program Content and Product Advertising Content may allow you to access data, images, text, and other information and content relating to products offered on one or more affiliate sites. If you use PA API or Data Feeds or your Affiliate dashboard to access or use any such data, images, text, or other information or content, you agree to comply with and be bound by the terms of the applicable license agreement for PA API or Data Feeds (or equivalent service) providing Product Advertising Content from such affiliate sites.

The License will immediately and automatically terminate if at any time you do not timely comply with any obligation under the Program Documents (as defined in the Commission Income Statement), or otherwise upon termination of this Agreement. In addition, we may terminate the License in whole or in part upon written notice to you. You will promptly stop using the Program Content (including PA API, Data Feeds, and the Affiliate Dashboard) and promptly remove from your Site and delete or otherwise destroy all of the Program Content and Pality Marks with respect to which the License is terminated or as we may otherwise request from time to time.

2. Reservation of Rights; Your Submissions

Other than the limited licenses expressly set forth herein, we reserve all right, title and interest (including all intellectual property and proprietary rights) in and to, and you do not, by virtue of this License or otherwise, acquire any ownership interest or rights in or to, the Affiliates Program, Special Links, link formats, Program Content, PA API, Data Feeds, Product Advertising Content, any domain name owned or operated by us, information and materials on any Pality Site or the Affiliates Site, our and our affiliates’ trademarks and logos (including the Pality Marks), and any other intellectual property and technology that we provide or use in connection with the Affiliates Program (including any application program interfaces, software development kits, libraries, sample code, and related materials).

If you provide us with suggestions, reviews, modifications, data, images, text, or other information relating to any Program Content or in connection with your participation in the Affiliates Program, or if you modify any Program Content in any way (collectively, “Your Submission”), you hereby assign to us all right, title, and interest in and to Your Submission and grant us (even if you have designated Your Submission as confidential) a paid-up royalty-free, nonexclusive, worldwide, freely transferable right and license for the duration of your original and derivative intellectual property rights to: (a) use, reproduce, perform, display, and distribute Your Submission in any manner; (b) adapt, modify, re-format, and create derivative works of Your Submission for any purpose; (c) use and publish your name in the form of a credit in conjunction with Your Submission (however, we will not have any obligation to do so); and (d) sublicense the foregoing rights to any other person or entity. Additionally, you hereby warrant that: (y) Your Submission is your original work, or you obtained Your Submission in a lawful manner and (z) our and our sublicensees’ exercise of rights under the license above will not violate any person’s or entity’s rights, including any copyright rights. You agree to provide us such assistance as we may require to document, perfect, or maintain our rights in and to Your Submission.

Appendix: Affiliate Program Commission Rates

Base, Ambassador and Tiered Commission rates are subject to change at any time. Affiliates will be notified by email and on the message board of their Affiliate dashboard for any change in Commissions. Any changes to the Commission rates will be made only on Qualified Revenue on a going-forward basis and changes will never apply retroactively to Qualified Sales in the past. Tiered Commission Rates paid to Affiliates do not diminish the Commission Rates earned by Sub-Affiliates.

Base Commission Rates are 30% of Qualified Revenue.

Tiered Commission Rates are 30% of the Qualified Revenue of Downline Affiliates.

Ambassador Commission rates follow the schedule below and are based on cumulative Qualified Revenue. For purposes of the Ambassador Commission rates, only an Affiliate’s direct Qualified Revenue is used to determine cumulative Qualified Revenue and excludes Qualified Revenue of Downline Affiliates.

Qualified Revenue       Ambassador Commission Rates

Greater than $1,000                 35%

Greater than $5,000                 40%

Greater than $10,000               50%